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Fractional CMO Strategy

for Indie Beauty Brands

I help indie beauty founders translate early traction into scalable growth through positioning, go-to-market strategy, and commercial planning.

 

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How I Partner with

Indie Beauty Founders

CEO Strategy Sesh

A focused strategic reset for founders navigating key growth decisions.

Brand Strategy Sprint

Positioning, messaging, and go-to-market strategy to support your next stage of growth.

Fractional CMO

Ongoing strategic leadership and growth planning to bring structure, clarity, and scale.

Who I Work With

I work with indie beauty founders with early traction who are preparing to scale.

This is typically the right fit if:

• You’ve launched and are generating sales, but growth feels unclear
• You’re preparing for retail, expansion, or your next stage of growth
• You need senior strategic guidance without hiring a full-time CMO 

Strategic Client Work ↓

⬛ CLINIC-LED SKINCARE BRAND
Expanded an established acne-focused skincare and clinic business into scalp care and retail.
→ Developed positioning, hero-product strategy, pricing, and go-to-market direction to translate clinical authority into retail growth.

⬛ CELEBRITY HAIRCARE
Repositioned a celebrity-led haircare brand as a haircare-first system, building a retail strategy for national distribution.
→ Clarified positioning to support retail buyer conversations and expansion.

⬛ PRIVATE LABEL BEAUTY PARTNER
Built a commercialization partnership with an established private label beauty manufacturer serving spa, med-spa, and founder-led brands.
→ Developed a commercialization system designed to strengthen positioning, product adoption, retail sell-through, and repeatable revenue.

 

About Atelier Skye 

Atelier Skye partners with indie beauty founders to turn early wins into repeatable growth through positioning, go-to-market strategy, and commercial planning.

I’m Katherine Ledesma — Fractional CMO and go-to-market strategist for indie beauty brands. I’ve spent 18 years launching award-winning products and supporting multi-8-figure growth across global and founder-led beauty companies.

I help founders move from early traction to scalable, structured growth.

I also work with private label partners and product developers to support founders in bringing concepts to market.

Featured In↓

The Beauty Industry Roles AI Will Kill, Create And Reconstitute

Expert perspective on how AI is reshaping roles, capabilities, and leadership across the beauty industry.

READ THE ARTICLE

The Honest Co.’s DTC Exit Reveals the Channel’s Shifting Role

Industry perspective on the evolving role of DTC and what it means for beauty brands building sustainable growth.

READ THE ARTICLE

Is Wearable Wellness A New Well-being Standard?

Expert commentary on how beauty, wellness, technology, and wearable innovation are converging — and what the shift toward increasingly personalized, trackable wellbeing could mean for the next generation of beauty and wellness brands.

READ THE ARTICLE
Start with a 15-Minute Strategic Reset

THE INDIE BEAUTY GROWTH AUDIT

            A focused 15-minute audit to identify what’s slowing your growth — and what to fix next.

DOWNLOAD THE FREE GROWTH AUDIT

Build the Commercialization Foundation

The Private Label Growth Toolkit

A structured commercialization system for beauty founders ready to move beyond scattered growth and build the positioning, product adoption, sell-through, and retail systems that support repeatable revenue.

Originally designed for private label beauty founders, the core commercialization principles apply to emerging founder-led brands navigating the same growth challenges.

EXPLORE THE TOOLKIT →

If you're ready for strategic clarity — this is where we start.

You’ve seen where your growth is breaking.  Now we build the structure to scale it.

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